Google, as part of its goal of making display ads "sexy," unveiled a range of two new video formats, a location-based format and other tools at the IAB's MIXX Conference in New York. By 2015, three in four display ads will be "social," and have a subscription feature so that users can be notified about similar ads, half of display campaigns will have video and half will use new real-time bidding tools, said Barry Salzman, Google's managing director of media and platforms for the Americas.

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