Tiffany & Co. has begun advertising its free iPhone application on home pages of The New York Times' and The Wall Street Journal's websites, a unique marketing ploy among major brands that have thus far only rarely promoted a mobile app in such a splashy fashion. Tiffany most likely paid a premium rate for the ads, according to a published report.
Mobile-device-related Internet growth and 3G adoption are prime drivers in Qualcomm's business strategy. The company just debuted a 1.5GHz dual-core processor and plans to push its first dual-core 1.2GHz processors into market early next year as well as e-readers using its Mirasol display technology.
The Netherlands could launch a mobile-payment platform by 2012 after an accord among the country's three largest carriers and three largest banks, according to a published report. Vodafone, KPN and T-Mobile said they plan to introduce the payment platform under a joint venture with three banks, which marks Europe's first such mobile-payment partnership.
SAP partner Leapfactor on Wednesday introduced its Mobile Enterprise Platform for the iPhone, BlackBerry and Android operating systems. The cloud-based tool offers back-office solutions, including accounting and customer service, for mobile applications.
Apple on Wednesday announced the features for the iOS 4.1 upgrade to its mobile operating system. These include a fresh social network, an improved camera and other minor tweaks and fixes. Hackers have already managed to "jailbreak" the system, according to an Internet account. Also, Piper Jaffray analyst Gene Munster said the iPhone's antenna-design issue could cost Apple up to 20% of its potential revenue for the latest version of the smartphone.