PepsiCo is "doubling down" for next year's Super Bowl, with three 30-second TV spots for Pepsi Max and three spots for Doritos that have a social-media twist. The Frito-Lay unit, which didn't run any Pepsi ads in the last Super Bowl, is offering as much as $5 million in prizes in a contest to create user-generated ads for both Pepsi Max and Doritos.

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USA Today

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