Twitter will expand its promoted tweet and promoted trend ad offerings, seeking to boost exposure by making the ads visible to people accessing the service through third-party clients. The planned expansion comes on the back of data showing promoted tweets average about a 5% interaction rate across all campaigns offered so far -- much better than the rates seen with display ads, which tend to offer rates well below 1%. "We now feel pretty confident we are cracking the code on a new kind of advertising, one that is more engaging ... but also more participatory," said Twitter Chief Operating Officer Dick Costolo.

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