Geena Davis continues to keep a focus on the impact of media on young girls and the role television and entertainment play in gender development and advancing gender equality. The impact is significant and warrants change, says Davis, who noted in an article that she penned this spring: "Five years ago, while watching children's entertainment with my then 2-year old daughter, I was stunned to see that there were far more male characters than female characters in this media aimed at the youngest of children. Media images are a powerful force in shaping our perception of men and women."

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