10/8/2010

Arm & Hammer is introducing its new "Double Duty" cat litter with ad copy that is unusually blunt about its product advantage, saying, "Now there's a new litter that even eliminates feces odors." Cat litter is a $1.83 billion product category in the U.S., according to Euromonitor, with 33% of households having cats as pets.

Related Summaries