Poll analysis

Whether you like it or not: People are talking about you and they're doing it all over the Internet. Every company has to make the decision about whether using social-media sites such as Facebook and Twitter is right for them -- and what they hope to accomplish in doing so. With millions of people using the Internet every day, chances are at least one of your customers is posting information about your business and the product or service you deliver. Can you really afford not to be monitoring what people are saying about you? Just think of all the positive comments you might be missing -- and problems you're failing to solve. --Sharlyn Lauby, president of Internal Talent Management Group and writer of the blog HR Bartender

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