Executive departures from Yahoo! include Hilary Schneider, executive vice president for the Americas; David Ko, senior vice president for audience, mobile and local; and Jimmy Pitaro, vice president of media.
Syfy and Dodge are teaming up on a multiplatform marketing campaign that is tied to the Halloween season. The deal includes sponsorship of the network's "31 Days of Halloween" movie stunt as well as product placement and online branding as part of the Syfy's six-hour "Ghost Hunters Halloween Live" special on Oct. 31.
The Magazine Publishers of America is looking to revitalize itself and its mission with a new campaign and a new name. The group is now known as MPA -- the Association of Magazine Media. The new moniker takes into account how readers get magazine content -- whether in print, on a computer or via smartphones and portable tablet devices.
Electronic Arts, during an Advertising Week session, launched a tool to allow marketers to track their in-game ads on mobile, social, Web and console platforms. The "digital dashboard" is meant to simplify the analysis of a campaign's performance, effect on branding, social impact and ROI.
A Yahoo! executive predicts the Internet company will enjoy a surge in mobile advertising growth as it focuses on driving eyeballs to its sites. "I really do believe that over the next five years you'll start to see material dollars begin to migrate," said Hilary Schneider, executive VP of Yahoo! North America, at a media conference. She also pointed to challenges facing the sector, namely a glut of devices, formats, networks and standards.
Although Yahoo! is placing a renewed emphasis on original video programming, the portal sees the shows as an enhancement to its other content, rather than a focus of the site, according to this article. "Video is driving a lot of engagement at our site and across the Internet," said Jimmy Pitaro, vice president of Yahoo! Media.