12/2/2010

The FTC, as part of a report on online privacy, is backing the creation of a "do not track" registry for online users, but doesn't yet see a need for Congress to intervene in the issue. The FTC is recommending an industry-based solution which includes baking an opt-out of tracking into Web browsers. Mike Zaneis, the IAB's senior vice president and general counsel, said the industry was moving forward with its own privacy icon and other controls, but said that the online advertising sector would experience "significant economic harm" from a government-controlled opt-out mechanism. Click here for the IAB review of the FTC Privacy Report.

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