WJW-TV, the Fox affiliate in Cleveland, on Friday was set to become one of the first stations in the U.S. to hold a field test of the burgeoning Ultra HD format. "When we went to HD, things got a whole lot better, and this brand of TV will be four times the resolution of high definition," said Lynn Claudy, NAB's senior vice president of technology.
A draft of a report commissioned by the U.N.'s International Telecommunication Union, which handles spectrum issues, offers "a persuasive story about the overall global importance of terrestrial broadcasting," according to Lynn Claudy, NAB's senior vice president of technology and a co-author of the study. Among its findings are that during times of crisis, broadcasting is more likely to remain intact than any other medium; it produces "high-quality news"; and its receivers, especially for radio, are "ubiquitous."
Experimentation with content may be the key to profits in streaming radio online, says Skip Pizzi, NAB director of digital strategies, who notes the example of how television was changed by the advent of cable. Although the challenges of producing content for streaming and measuring audience online are formidable, "Any sort of ... audio content provider cannot afford not to be streaming, not to be podcasting, not to be making their content available for on-demand listening on any device possible," adds Jennifer Ferro, general manager of streaming radio pioneer KCRW-FM in Santa Monica, Calif.
Graham Jones, senior director of communications engineering, science and technology for the NAB, is retiring. Lynn Claudy, the NAB's senior vice president of science and technology said, "In Graham's eight years at NAB, he contributed much to help move television broadcasting to a higher technical level."
The FCC should ensure that any shift of spectrum from broadcasters to wireless providers is voluntary and that broadcasters be given the opportunity to leverage their digital infrastructure for the burgeoning mobile DTV platform, according to a letter from David Donovan, chief of the Association for Maximum Service Television, and Lynn Claudy, the NAB's senior vice president of science and technology, to FCC Chairman Julius Genachowski. "Television broadcasting remains the most efficient way to deliver rich video to the masses, a fact reinforced in local towns and cities during a weather-related crisis, or nationally when President Obama addresses Americans from the Oval Office," they wrote.