Tariq Hassan, HP's vice president-worldwide marketing and communications of its printer unit, discusses the success of its buzzworthy "Happy Baby" spot for its wireless technology. The ad from Goodby, Silverstein & Partners has helped bring a new relevancy to printing and to HP, according to this article.
With the proliferation of platforms and screens for viewing video entertainment, the tradition of setting broadcast advertising rates via sweeps periods is becoming less important, according to Horizon Media senior VP-research, Brad Adgate. The quarterly sweeps periods are a relic of the days when paper ratings diaries were the principal means of tracking audience size, he notes, and advocates getting rid of sweeps and paper diaries and relying on the sort of year-round ratings that are gathered electronically by Nielsen's People Meters.
Independent Mother, New York, has landed the creative account for Diageo's Tanqueray gin; Wieden & Kennedy was the incumbent. Diageo also reportedly has picked independent Anomaly, New York, for global creative for Captain Morgan rum; the incumbent since 1994 was WPP Group's Grey, New York.
Nestle's confectionery factory in Lviv, Ukraine, has begun production of Nescafe 3 in 1 coffee sticks. The facility also makes confectionery products under the Svitoch, Nestle Gold, Nesquik, Nuts and Lion brands, as well as Torchin dry seasonings and Nescafe coffee.