Sixty-three percent of TV viewers who sampled a show on a video-on-demand platform said they were more likely to watch the show on a regular basis, according to a study by Avail-TVN, and about 30% said they have discovered new shows via VOD and are watching them regularly. Brian Matthews, Avail-TVN's chief marketing officer, said "this study illustrates VOD's power as a promotional tool for programmers, an enhancement to their core linear offering, which serves to build audience and brand loyalty."

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