PhoCusWright cited a study, "When They Get There (and Why They Go): Activities, Attractions, Events and Tours," in reminding travel agents about the importance of activities in boosting travel bookings. "When it comes to planning a leisure trip, not all travel activities are created equal," according to PhoCusWright. "In the landscape of in-destination activities, attractions, events and tours, some activities are much more important to travelers than others -- and activity importance plays a key role in determining booking chronology."

Related Summaries