After her mother died, Linda Stanfield turned her focus to providing an uncommonly high level of customer service to customers of her family's plumbing business. Mourning, Stanfield said, "made me realize that human relationships should always take priority over business." She learned that customer complaints can be one of the most effective ways to improve business, and she tries to make sure every customer feels listened to and every complaint is addressed -- even if it means giving a full refund on a job done right.

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