4/22/2011

The federal government's recent update of the Food Pyramid has not changed shopper behavior, but it does influence food marketers, said Melissa Abbott, director of culinary insight for market researcher Hartman Group. "Consumers know what they know because of company product claims that came out of the changes in 2005, not the government recommendations themselves," she said, adding that social networks and Oprah Winfrey also are influential.

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