In nine of its early-round NBA playoff games last week, TNT averaged 4.37 million viewers, up from an average of 3.21 million in last year's playoffs. The cable network has enjoyed big increases across the board in all key demos compared with this time last year, with the 18-to-34, 18-to-49 and 25-to-54 demographic groups up 39%, 41% and 37%, respectively.

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