Hilton Worldwide's DoubleTree brand will launch a multimillion-dollar global rebranding campaign that will focus on "bringing humanity back to hospitality" for the chain's 250 locations worldwide. The initiative, which is DoubleTree's largest brand campaign in nearly two decades, includes the theme line "Where the Little Things Mean Everything" and will be conveyed through operational, marketing, advertising, online, social media and internal/external communication channels.

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