Friskies launched games for Apple iPad and devices powered by Google Android to keep felines amused, allowing them to use the touch screen to bob for digital fish or paw at moving treats. The games include "Cat Fishing," "Tasty Treasure Hunt" and "Party Mix-up." Friskies also developed "Here Kitty Kitty," an Apple iPhone application with sounds meant to summon cats, including a tin can being opened and the chirping of a bird.

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