U.S. online retail has matured and the growth rate has slowed from 40% annually a few years ago to about 18%, making it more important than ever for online retailers to explore global growth, says FiftyOne CEO Michael DeSimone. Clients including Macy's and Bloomingdale's have recently ramped up their international e-commerce efforts, focusing on preserving the integrity of their brands as they branch out, he says.

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