Procter & Gamble is launching a Facebook-based e-commerce project, adding "shop now" buttons to many of its brands' Facebook pages. The company's e-commerce orders are fulfilled through P&G's own e-store, but the company reportedly is considering tie-ins with Wal-Mart and other retailers. "We expect testing commerce via social networks like Facebook will help us accelerate e-commerce growth as consumers buy more of our categories online," said P&G's Tonia Elrod.

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