7/14/2011

Up to half of all online shoppers abandon shopping carts before checking out, and e-commerce merchants are eager to turn more of them into buyers. At Shop.org's Online Merchandising Workshop, Eight by Eight CEO Amy Africa offered insight into online shoppers' behavior along with 10 suggestions for tweaking your site to improve conversion rates, including making the check-out process simpler and making your "checkout now" buttons the biggest ones on the screen.

Full Story:
Shop.org Blog

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