Chrysler and Kraft are the first major marketers to sign on to Comcast's new ad program for on-demand programming for NBCUniversal channels, including USA Network, E!, Syfy, Bravo and Oxygen. The ads, which for now will run before and after shows, use a "dynamic insertion" model that allows their content to be easily updated. So-called "mid-roll" ads will be offered starting in the fall.

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