7/12/2011

Social media campaigns can bring legal headaches, writes Gonzalo E. Mon. To avoid trouble with the law, make sure that you're transparent about endorsements and promotions, that you provide clear guidelines for your users and followers, and that you call for help when things begin to go badly. "When something goes wrong, assemble all of the relevant stakeholders (including the legal team) and carefully think through your options before you act," Mon advises.

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