Millennials are masters of the art of curating their digital identities, writes MTV researcher Nick Shore. Emulating Generation Y's methods and adopting their code of etiquette provide a good starting point for companies seeking to target young people with social tools. "Millennials, the first natives to this new land, have disproportionate power in how this new world is shaping up. So if you want your businesses and brands to thrive there as they do elsewhere, keep your eye on ... them," Shore writes.

Related Summaries