Starwood Hotels & Resorts unveiled its new lobby concept at the Le Meridien Barcelona in a move to make Le Meridien lobbies more of a social destination. "Today, we are proud to reveal Le Meridien brand's Hub concept, which will further evolve our new brand direction, designed to appeal to the creative class," said the chain's global brand leader Eva Ziegler. Starwood said the Le Meridien Hub will offer features that are also present in Starwood's W and Aloft brands, such as projected artwork, sound effects, coffeehouse-style seating and an espresso bar.

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