Conde Nast and Adobe are trying out a set of reader-response measures for various kinds of digital ads on a select group of advertisers. Adobe's Omniture unit said the metrics will gauge distribution, audience exposure and user engagement. The goal is to share results industrywide and help establish standards for ad metrics.
AT&T will begin marketing the Nexus S smartphone from Samsung Electronics and Google on Sunday, joining T-Mobile USA and Sprint Nextel. AT&T will charge $99 for the handset, which includes near-field communications technology that supports mobile payments. Also at Samsung, the South Korean phone maker said it would bring its Galaxy II S handset to the U.S. next month.
Apple's iPad has just pulled ahead of Android phones in the workplace, according to Good Technology, which said the device accounted for 27.2% of all activations of its software in the second quarter, compared with Android's 24.4%. However, RIM devices aren't included in the count by Good Technology, which provides management and security tools that for business smartphones and tablets.
Target is trying out on-demand coupons in a number of stores, and so far customers opt-ins for Text to Get have doubled since February, the company says. A bigger rollout is planned for the mobile coupons, which are delivered via text message and link users to a mobile Web page with offers.
The quantity of advertising available is inadequate to fill the ad space created by Pandora's rapidly growing mobile user base, company CEO Joe Kennedy says. The shortage of revenue compounds the problems of the digital radio service, which also must deal with higher music licensing fees.