Visa is linking its Visa Offers rewards program directly to consumers' credit and debit cards. The update eliminates the need for dedicated smartphone applications and separate cards devoted to rewards. It also allows third-party retailers to offer their own rewards or messages, as well as location-based offers via mobile and Web messages.
Target is trying out on-demand coupons in a number of stores, and so far customers opt-ins for Text to Get have doubled since February, the company says. A bigger rollout is planned for the mobile coupons, which are delivered via text message and link users to a mobile Web page with offers.
Brick-and-mortar stores and restaurants are driving more traffic with location-based text messaging promotions, and there's evidence that similar strategies can help boost sales for online merchants. E-commerce companies can build SMS lists similar to customer e-mail lists and text special offers to mobile users who click through to their sites.
AT&T expects to detail today its plans for a service that will allow companies to send text messages to users who elect to receive special offers. The location-based service, dubbed ShopAlerts by AT&T, has signed such brands as Hewlett-Packard, Kmart, JetBlue and S.C. Johnson to work with technology from Placecast, which uses geo-fencing to let the companies deliver messages to people in a given geographic area.
Houston company qtags offers marketers the ability to send coupons and other promotional offers via SMS text messaging. The service integrates with outdoor advertising; a passerby sends a text message to a number promoted on a billboard or poster, and then receives a coupon discounting the advertised product or service.