Facebook fans of a small business visit 36% more often and spend 33% more on each visit than other consumers, according to research from Rice University. Given numbers like that, public relations expert Jennefer Witter says all excuses for avoiding Facebook are "flat-out nonsense." Use your Facebook page to post news about your firm, industry trends and a few personal details, she recommends. "You never know what will catch the eye of a potential client and become a conversation-starter."

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