Newly launched Isobar Mobile is Aegis' full-range entry in the mobile field, with a palette ranging from creative and technical services to mobile advertising and social media. Aegis' move comes as "consumers are in the midst of a profound shift from desktop digital to mobile," says Rob Horler, chief executive of Aegis Media UK. Aegis also recently invested $11 million in TigerSpike, a mobile-media company.

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