8/26/2011

Marketing automation can make it easier to communicate with potential customers when used effectively, Meghan Keaney Anderson writes. To avoid becoming spam, automated e-mails should give different calls to action that naturally turn a prospect into a customer. It's important to keep evaluating the campaign and integrating social media into the mix so customers can engage directly with the company.

Full Story:
HubSpot.com

Related Summaries