Boomers who are now empty-nesters are looking for something new to care for and spoil, and pets can fill the bill, this article says. It's a factor that is causing the pet product industry to grow at a healthy clip, and one that retailers can tap into if they understand the nature of it. "The biggest reason why the market will stand is the humanization trend that's been going on for a number of years," says Bob Vetere, president of the American Pet Products Association. "You see pets treated like family members."

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