By comparing how much your blog costs to operate with how much your blog is worth, small-business owners can calculate their blog's return-on-investment, Monika Jansen writes. Calculating costs involves determining how much labor goes into your blog, and adding up any fees that are incurred from Web hosting and SEO services. To calculate worth, you will need to evaluate the revenue-producing actions of blog-users, possibly with the help of a Web analytics program.

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