Marketing company Sapient used its CSR program, Sapient Gives Back, to send executives and frontline employees to help rebuild U.S. communities devastated by tornadoes this year. That hands-on approach helped boost worker engagement with the firm's CSR priorities, writes Vice President of People Success Frank Schettino. "[I]t helped to crystallize how many of us are just as passionate about our communities as we are about creating great work for our clients," he writes.

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