Facebook is a "sticky" platform, which can cause problems for brands hoping to steer users to an external branded website. To peel users away from Facebook without disrupting your presence there, try using your Facebook page to promote high-quality blog posts on your main site and posting "teaser" messages that pique users' interest without fully satisfying it, Ben Pickering writes. "Some might find this a bit sneaky, and it's not something you want to do all the time, but it can be an effective way to entice a click," he writes.

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