What sets Timberland's 2015 sustainability goals apart from other standard CSR templates? Authenticity put into action through direct, ongoing conversations with stakeholders, says Mark Newton, Timberland's CSR chief. "People can go [as] granular as they want or stay as generalist as they'd like. ... We are not starting conversations by discussing one of our pillars or metrics but focusing on stories that matter and then getting to the things that are underneath those stories," he says.

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