Both Coca-Cola and PepsiCo frequently introduce new can designs and occasionally shapes, even though doing so is expensive and carries the risk of alienating customers. Recent examples include the "skinny can" launched by Pepsi this year, and the Diet Coke heart cans that have raised heart disease awareness since 2008.
Online marketplace Alice.com has added online storefronts for Solo Cup, Kellogg, 3M and Ecover. The storefronts, which can be accessed by Facebook, offer coupons, free shipping and other shopping incentives, and help brands "build loyalty like never before, while also equipping them with the measurement, analytics and reporting tools necessary for success," said Alice.com President Mark McGuire.
Beer makers in Western Europe, including Heineken, Carlsberg and Anheuser-Busch InBev, are introducing alcohol-free brew and following a marketing model found in Spain, a world leader in sales of nonalcoholic beer.