Marketers can learn from the social media woes of Newt Gingrich, whose presidential campaign has been accused of having fake Twitter followers, and President Barack Obama, who shed 33,000 Twitter followers after hundreds of tweets were posted to his account in the course of a few hours during the debt-ceiling standoff. "Consider what is a best practice for your industry first and what's more important to your marketing efforts: quantity or quality," Brian Whalley writes.

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