WPP Group agency G2 USA in New York is striking a humorous tone in a campaign for warranty protection for BMW vehicles. The ads use images of animals with mismatched parts to illustrate the importance of using authentic replacement parts.
The Federal Communications Commission and the U.S. Justice Department should block AT&T's $39 billion bid for T-Mobile, argued Sen. Herb Kohl, D-Wis., chairman of the Senate antitrust subcommittee, in a letter to both organizations. The merger would violate antitrust provisions and prove to be of "substantial harm to competition and consumers," Kohl writes.
FCC Chairman Julius Genachowski, during a public event in Washington, D.C., touted his plan to hold incentive auctions to repurpose broadcast spectrum for broadband.
However, Genachowski declined to specifically address the pending alliance of AT&T and T-Mobile and other merger reviews, including the one approved for Comcast and NBC Universal.
Some analysts suggest that the proposed merger of AT&T and T-Mobile would reduce concerns of a so-called spectrum crisis and delay any legislative action on Obama administration plans to auction off broadcast spectrum. Stifel Nicolaus analyst Rebecca Arbogast said, "If these two companies can satisfy much of their spectrum needs by joining forces, it would reduce some of the demand for new spectrum and possibly lower auction revenue estimates."
The proposed merger between AT&T and T-Mobile USA would create the largest carrier in the U.S. and would likely have repercussions for the agencies that work on their advertising. For instance, Publicis, Seattle, worked on creative for T-Mobile MyTouch 4G ads that made fun of the iPhone and the AT&T network. AT&T's main agency is currently BBDO -- a relationship that harks back to AT&T's 2007 merger with Cingular.