8/4/2011

Top CEOs are not just smart managers and strategists, they also demonstrate moral leadership, writes John Baldoni. That means offering a clear vision of their companies' role in society and their contribution to making the world a better place. "Savvy leaders trade on this quest for purpose as a means of giving the organization sharper focus," Baldoni writes. "When people know what it expected of them, they can deliver more readily.

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