Location data can be valuable to businesses but can take some education to use effectively, writes Marc Gill. Both unstructured geocoded data and visual location data, such as maps, can help inform strategic decisions and can be collected from online sources, company assets or third-party providers, he notes. Companies need to find ways to link business processes to locations to effectively analyze the data and make strategic decisions, he writes: "The big question is, does the technical solution support my strategic and business assumptions?"

Full Story:
LBx Journal

Related Summaries