California solar panel company Sungevity has launched a major marketing campaign aimed at convincing potential customers that solar panels are good for their wallets as well as the planet. That could point the way forward for green marketers in other sectors, writes Katie Grote. "Sungevity's Rooftop Revolution could ... bring sustainable products to mainstream consumers, simply by reminding them that it's just as much about cost savings as it could be about the environment," she writes.

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