As an entrepreneur, it can be tempting to stay out of your company's sales efforts, but it's important to understand the process so you can set your sales team up for success, writes Neil Patel. When hiring, look for those who aspire to greater things than they have accomplished in the past, he writes. Your first sales hires should be "mavericks" who don't need a well-defined sales process and are good at encouraging customers to try new products, he writes.

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