Apple's Siri on iPhone 4S may be a game changer for voice recognition, writes Gregg Stewart, president of 15 Miles Local Marketing. For one thing, it's multifunctional, being part of the operating system. And its location sensitivity is key in providing appropriately tailored responses to queries that in turn provide seamless transitions to the next step, such as moving from finding a nearby hotel to making a call to book a room.

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