Salesforce.com is a valuable management tool, but you may want more in-depth analytics than the service normally offers, writes Gaurav Dhillon. Applications can help you make the most of Salesforce in several ways, such as by allowing you to connect financial data with the service and by allowing your company to work more easily with other companies, he writes. "[Y]our partners and organization members probably don't have Salesforce accounts. Your extended sales teams can realize greatly improved collaboration by connecting Salesforce.com to outside file sharing and storage applications," Dhillon adds.

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