Boomers are a popular target of blame, for everything from the demographic time bomb they're supposedly responsible for to the economic meltdown. But the lack of boomer spending to stimulate the economy can largely be laid at the feet of marketers who haven't yet fully realized the spending potential of boomers. "And trying to persuade baby boomers to spend more is going to be a major challenge for brands in the years ahead," writes Forbes contributor and Stylus CEO Marc Worth.

Full Story:

Related Summaries