U.S. Bancorp is piloting an iPhone application with Recreational Equipment that allows the retailer to offer its customers instant credit. "The new U.S. Bank Card app provides our existing credit card partners, such as REI, the opportunity to enhance their relationship with their customers by moving the card-opening process from the checkout lane to the front of the store, using mobile technology," according to Dominic Venturo, chief innovation officer for U.S. Bank Payment Services division.

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