10/17/2011

The best way to engage and organize the workforce toward sustainable-business goals is to turn the process into a game, says SAP Labs strategist Mario Herger. Creating fun, collaborative games can help companies communicate their goals more effectively and reward their workers for taking action. "Gamification is about intrinsic value and rewards," Herger says. "Sustainability appeals to lifestyle and behavior, and organizations can build and exploit that value."

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