The mother is typically the strongest role model in terms of influence in a girl's life, which is why women need to speak to girls about why gender equality is so important, says Sophie Gregoire-Trudeau, a mother and ambassador of the Because I Am A Girl campaign sponsored by Plan Canada. "Some statistics show peer pressure and media influence the way people view the world and themselves. But, for young girls, self-esteem is actually more influenced by her mother's behavior," says Gregoire-Trudeau.

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