Executives who present to tech-savvy audiences must understand social media to succeed, writes Drew Neisser. Don't assume your listeners have drifted off if they're pecking away at their iPads; it's more likely that they're tweeting your comments, fact-checking your talk or even trying to start a conversation with you. "It's fun to respond to a tweet when I am on stage, and it personalizes the interaction with the audience," Citibank executive Frank Eliason says.

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