Turner Broadcasting System reportedly has finished its upfront, with its TNT, TBS, truTV and Adult Swim networks garnering CPM rate hikes of 7% to 8%. Volume is likely to be higher than last season's, given the reported rate increases and a comparable level of sales.
Turner Broadcasting System and the National Cable Television Cooperative, which represents almost 1,000 small and medium cable providers, have signed a long-term carriage deal. The pact, whose terms were not made public, covers such networks as CNN, TNT, TBS, Turner Classic Movies and Cartoon Network/Adult Swim.
Charter Communications is now offering subscribers an additional 500 hours of online and mobile programming from Turner Broadcasting System networks. The TV Everywhere content, which includes shows from TBS, TNT, truTV, Cartoon Network and Adult Swim, can be accessed via Charter's Web page and sites for each network within one day of the episodes' original airings. Network applications will be available for the iPhone and iPad, along with apps featuring live streams of CNN and HLN, with an Android version soon to be released.
One week after Time Warner Cable hired Rentrak to measure its video-on-demand performance, corporate cousin Turner Broadcasting System has followed suit. With the new deal, Rentrak's On Demand Essentials will monitor VOD transactions for Turner networks such as TNT, TBS, CNN, truTV, Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies.
Stacey Lynn Schulman is the new senior vice president of Turner Entertainment Ad Sales Research. Schulman, who comes from Interpublic Group, will be based in New York and involved with ad-sales efforts for Adult Swim, Cartoon Network, Court TV, TBS, TNT and Turner Sports.