Turner Broadcasting has signed a deal with Hulu granting exclusive subscription video on demand rights to previous seasons of series on Adult Swim, Cartoon Network, TBS and TNT, along with some shows yet to air. "This is a great opportunity to grow the reach of the networks' original programming," said Turner Broadcasting President David Levy.
Turner Broadcasting System and the National Cable Television Cooperative, which represents almost 1,000 small and medium cable providers, have signed a long-term carriage deal. The pact, whose terms were not made public, covers such networks as CNN, TNT, TBS, Turner Classic Movies and Cartoon Network/Adult Swim.
Charter Communications is now offering subscribers an additional 500 hours of online and mobile programming from Turner Broadcasting System networks. The TV Everywhere content, which includes shows from TBS, TNT, truTV, Cartoon Network and Adult Swim, can be accessed via Charter's Web page and sites for each network within one day of the episodes' original airings. Network applications will be available for the iPhone and iPad, along with apps featuring live streams of CNN and HLN, with an Android version soon to be released.
The return of blue-chip advertisers in the automotive and financial categories is buoying advertising sales at cable networks such as TNT, TBS, USA and Discovery. According to this report, some cable networks are reporting that as much as 99% of their third-quarter ad inventory is sold out.
Stacey Lynn Schulman is the new senior vice president of Turner Entertainment Ad Sales Research. Schulman, who comes from Interpublic Group, will be based in New York and involved with ad-sales efforts for Adult Swim, Cartoon Network, Court TV, TBS, TNT and Turner Sports.