11/7/2011

The lifespan and the value of marketing content can be extended and increased by repetition, but in a form that keeps ideas fresh, advises Ardath Albee, B2B marketing strategist for Marketing Interactions. Settle on a main idea and then find different angles from which to approach and explore it for your prospects, she writes. "A longer life for marketing content is based on giving your ideas a bigger platform," Albee writes.

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